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If your brand is visible it gains consideration. Your brand will reveal commitment. Brand equity gives reason to book and creates a positive mindset. .
All games have rules. If you dont abide by the rules you're not going to win. Whether there are 20 players, or two players you still need to abide by the principles of this game. This is just like your pest control business. Think of systems the same as rules.
You must abide by the systems you need in your work place. I am a strict disciplinarian for having systems in place. You need to get a process that's employed as a delivery mechanism for providing the service. Familiarise yourself with a good business system and stick with it. .
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When playing a match, you must be on top of your own match to continue winning. Just because you win once, doesnt mean you'll stay on top. You need to continue to work in your game moves. Believe what you are recommending to your clients. Believe in the products you're using.
When the customers see you love your job, it is going to win you points. This applies to both office employees and technicians. When employing additional staff just bear in mind that everyone has their own unique personality and a way of dealing with clients. Particular attention is required by some clients. Train your staff how to handle the clients.
I would rather say exclusive customer instead of a customer. I will be honest in saying 99% of our difficult customers have turned into our best customers because we applied special care. Most of the time they're only difficult since there's been a communication problem or else they dont understand that the treatment.
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A customer that was difficult can be avoided with a good system in place. .
Thinking outside the game is more than just a business clich. Laguna Pest Control has managed to construct a brand equity due to thinking outside the game. Know your game. Know the rules and know how to play with it. Bear in mind every match is different, every game needs to be played differently and has a different set of rules.
Laguna Pest Control has made moves in the game to win in Noosa. Our players are different to gamers in Sydney. Our rules and the way we play with the sport might not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.
Noosa is built on tourism. For us to win the game I had to target the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.
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I take resort managers out to get a drink. I must know them on a personal level and eventually become their friends. For us to win the game in Noosa we needed to understand the community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas paradesour vehicles stand out in the audience and our work tops speak for themselves.
There will be another pest control business that can come along and sometimes even do something greater than you. Remember, dont think about this as a hazard but more as a challenge. Another match. Competition is excellent. Competitors give you the chance to boost your business. They're doing you a favour.
Enjoy it and keep loving what you're doing. It is important to remember your competitors are not your enemies. Help each other out. You need one another to continue improving the industry. We are all in this game for the exact same reason. If youre great at what you do, passionate in your job and have a few strategic game motions, you're on a winning streak! .
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We are proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs. Many company website of our new clients come from word of mouth.