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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity gives reason to book through you and creates a positive mindset. .
All games have rules. If you dont abide by the principles you're not going to win. Whether there are 20 players, or even two players you need to abide by the rules of the sport. This is the same as your control business. Think of systems the same as rules.
You must abide by the systems you have in your work area. I'm a strict disciplinarian for having systems in place. You need to get a process that is employed as a delivery mechanism for providing the service to your clients. Familiarise yourself with a good business system and adhere with it. .
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When playing a game, you have to be on top of your own match to continue winning. Just because you win once, doesnt mean you'll keep on top. You need to continue to work in your game moves. Believe what you are recommending to your clients. Consider in the products you are using.
When the clients see you love your job, it is going to win you points. This applies to both the office staff and technicians. When employing additional staff just bear in mind that everyone has their own unique personality and a way of dealing with clients. Some customers need special care. Train your staff how to handle the particular customers.
I would prefer to say exclusive customer instead of a customer. I will be honest in saying 99 percent of our hard clients have turned into our best customers because we applied special attention. The majority of the time they are only difficult since there's been a communication problem or else they dont understand the treatment.
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A customer can be averted with a fantastic system in place. .
Thinking outside the game is more than just a business clich. Laguna Pest Control has managed to construct a brand equity because of thinking away from the game. Know your sport. Know the rules and know how to play with it. Bear in mind every game is different, every game needs to be played differently and has a different set of rules.
Laguna Pest Control has made moves in the sport to win in Noosa. Our players are somewhat different to players in Sydney. Our rules and how we play the sport may not be applicable to someone starting up a pest control business in Melbourne. Let me give you an example:.
Noosa is built on tourism. For us to win the match I had to aim the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on a weekly and monthly basis.
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I take resort managers out to get a drink. I must know them on a personal level and eventually become their friends. For us to win the match in Noosa we needed to her comment is here understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for paradesour automobiles stand out in the audience and our work find more tops talk for themselves.
There will be another pest control business that can come along and sometimes even do something greater than you. Bear in mind, dont think of this as a hazard but more as a challenge. Another game. Competition is excellent. Competitors provide you with the chance to improve your business. They're doing you a favor.
Enjoy it and keep loving what you're doing. It is also important to keep in mind your opponents are not your enemies. Help each other out. You need each other to continue improving the industry. We are all in this match for the same reason. If youre great at what you are doing, passionate about your job and have a few tactical game moves, you're on a winning streak! .
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We are proud that tens of thousands of Australian homeowners rely on Termitrust for their termite and pest control needs. Many of our new clients come from word of mouth.