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If your brand is observable it gains consideration. Your brand will reveal commitment. Brand equity provides reason to book through you and produces a positive attitude. .

All games have rules. If you dont stick by the rules you're not going to win. Whether there are 2 players, or even 20 players you still need to abide by the principles of this sport. This is just like your pest control business. Think of systems the same.

You have to abide by the systems you have in your work area. I'm a strict disciplinarian for having systems in place. You need to get a procedure that is employed as a delivery mechanism for providing the service to your customers. Familiarise yourself with a fantastic business system and stick with it. .

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When playing a match, you must be on top of your own game to continue winning. Just because you win once, doesnt mean you'll stay on the top. You need to continue to be effective in your game moves. Think what you're recommending to your customers. Consider in the products you're using.

If the clients see you adore your work, it is going to win you points. This applies to both office employees and technicians. When employing additional staff just keep in mind that everyone has their own unique personality and a means of dealing with customers. Particular attention is required by some clients. Train your staff how to handle the special clients.

I would rather say special customer instead of a client that is challenging. I will be honest in saying 99 percent of our hard clients have turned into our best customers because we applied special care. The majority of the time they're only difficult since there has been a communication problem or else they dont understand that the treatment.

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A customer can be averted with a fantastic system in place. .

Thinking outside the sport is more than only a business clich. Laguna Pest Control has managed to build a brand equity due to thinking away from the game. Know your sport. Know the principles and know how to play it. Bear in mind each game is different, every game needs to be played differently and has a different set of principles.

Laguna Pest Control has made moves in the sport to win in Noosa. Our players are different to players in Sydney. Our rules and how we play the game may not apply to someone starting up a pest control business in Melbourne. Allow me to give you an example:.

Noosa is built on tourism. For us to win Recommended Site the match I needed to aim the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on a weekly and monthly basis.

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I take resort managers out to get a drink. I got to know them on a personal level and eventually become their friends. For us to win the match in Noosa we had to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas paradesour vehicles stand out from the visit this page crowd and our work shirts speak for themselves.

There will be another pest control business that will come along and at times even do something better than you. Bear in mind, dont think about this as a threat but much more as a challenge. Another game. Competition is excellent. Competitors give you the chance to improve your business. They're doing you a favour.

Enjoy it and maintain loving what you do. It is also important to keep in mind your competitors are not your enemies. Help each other out. You need each other to continue improving this industry. We are in this match for the same reason. If youre good at everything you are doing, passionate about your work and also have a few tactical game moves, you're on a winning streak! .

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