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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity gives reason to book and creates a positive attitude. .

All games have rules. If you dont stick by the rules you are not going to win. Whether there are two players, or even 20 players you need to abide by the rules of this sport. This is the same as your control business. Think of systems exactly the same.

You must abide by the systems you need in your work area. I'm a strict disciplinarian for having systems in place. You need to get a process that is employed as a delivery mechanism for providing the service. Familiarise yourself with a good business system and stick to it. .

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When playing a match, you must be on top of your own match to continue winning. Just because you win once, doesnt mean you will keep on top. You need to continue to work in your game moves. Believe what you are recommending to your customers. Believe in the products you are using.

When the customers see you adore your work, it is going to win you points. This applies to both the office staff and technicians. When employing additional staff just keep in mind that everyone has their own unique personality and also a way of dealing with clients. Particular care is required by some customers. Train your employees how to handle the customers that are special.

I would prefer to say exclusive client instead of a customer. I will be honest in saying 99 percent of our hard customers have turned into our best customers because we implemented special care. Most of the time they are only difficult since there's been a communication problem or they dont understand the treatment.

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A challenging customer can be averted with a good system in place. .

Thinking outside the sport is more than only a business clich. Laguna Pest Control has managed to construct a solid brand equity because of thinking away from the game. Know your sport. Know the principles and know how to play it. Remember every match is different, each game needs to be played differently and has a different set of principles.

Laguna Pest Control has made moves in the game to win in Noosa. Our players are different to players in Sydney. Our rules and how we play the game may not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. helpful hints For us to win the match I needed to aim the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.

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I take hotel managers out to get a drink. I must know them on a personal level and eventually become their friends. For us to win the match in Noosa we needed to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we have ant and bee mascots for paradesour vehicles stand out in the audience and our work tops talk for themselves.

There will always be another pest control business that will come along and at times even do something greater than you. Bear in mind, dont think of this as a hazard but more as a challenge. Another match. Competition is great. Competitors provide you with the chance to improve your business. They are doing you a favor.

Enjoy it and keep loving what you do. It is important to remember your opponents are not your enemies. Help each other out. You need each other to continue improving the industry. We are all in this game for exactly the same reason. If youre great at what you do, passionate in your work and have a few tactical game moves, you are on a winning streak! .

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To get a no pressure quote and free advice please phone us, fill out the look at these guys Make an Enquiry form or contact your regional Termitrust Service Centre.

Termitrust might not be the biggest and we're not the slightest, but we are totally committed to being a pest control company you can trust.

We're proud that tens of thousands of Australian homeowners rely on Termitrust for their termite and pest control needs.  Many of our new clients come from word of mouth.